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Nicolai Jonas’ car with the Busch logo at a DS3 race. Source: Busch Denmark.

Sponsoring a Motorsport Talent

They are emulating their role models and training for their future in motorsport at the same time: the young motor sportsmen and women who compete against each other in the Danish Citroën DS3 Cup not only find ideal conditions in this racing series. They are also already being supported by sponsors. Like Nicolai Jonas by Busch Denmark.
“It wouldn't be realistic to compete for medals in this tough competition if I didn’t have the support of my team and my sponsors. They allow me to focus 100% on my development and results. I hope that this support will show in the upcoming starts, and I am looking forward to meeting my sponsors on site at Jyllandsringen.“
Nicolai Jonas, racing car driver
The DS3 Cup is a Danish motorsport series to promote young talents. The best young Scandinavian drivers from Denmark, Sweden, Norway and Finland compete in this professional racing series. In addition to race training, the young athletes also train physically and mentally. They have their own teams and even evaluate their race data. The young drivers are at least 15 years old and hope to be discovered for higher racing series at the DS3 Cup.

The Cup takes place six times a year at Jyllandsringen near Silkeborg, Denmark. All drivers use a DS3, a small Citroën. Busch Denmark began sponsoring the Nicolai S. Jonas Racing Team in 2021 and continued sponsorship in 2022.