The Busch Family Honored with the Made in Baden Award

Since 2016, the non-profit association “Badische Wirtschaft - Made in Baden”, an active network and community of interest of leading companies, has been presenting the “Made in Baden” award to outstanding personalities from business, media and culture who have a close connection to the Baden region.

The Busch family was honored for their extraordinary lifetime achievement and the entrepreneurial success of Busch Vacuum Solutions. Professor Hermann Simon, who coined the term “hidden champions” for medium-sized companies with global market leadership, praised Busch in his laudatory speech: “Hidden champions form the elite of the German economy. I consider Busch to be one of the ten best in this elite. You can only become and remain a world market leader through constant innovation. Busch’s innovative strength is outstanding.”

In her thank you speech to the initiators and Professor Simon, Ayla Busch emphasized: “Our family feels very connected to the Baden region and loves living here. Our corporate culture has also been strongly influenced by the down-to-earth people of Baden.”

The recipients of Baden’s leading business award are distinguished by their professional achievements, voluntary commitment and philanthropic behavior in the social sector. Criteria for the award include having a company headquarters in Baden and promoting the image of the Baden region, which is part of the southwest German state of Baden-Württemberg.

This year, in addition to the Busch family, Johann Soder, COO of SEW Eurodrive, a manufacturer of drive technology, and Jonas Andrulis, co-founder and CEO of Aleph Alpha, an AI company working towards compliance with European data protection regulations, were also honored.