
At Pfeiffer Vacuum+Fab Solutions in Annecy, France, crêpes were baked to raise money for a self-help association. Source: Busch Group.
Wear It Pink
During International Breast Cancer Month, Busch Group employees from different countries organized campaign days to raise awareness of the disease and the importance of early detection. Donations were collected for organizations that aim to combat this form of cancer.
Breast cancer prevention is attracting attention through events such as Pink Ribbon Day. This year, Busch Group employees from various countries have taken the initiative and organized days of action. The color pink was predominant, as a pink ribbon has been a symbol of solidarity with people suffering from breast cancer since 1992.
The Pfeiffer France team in Annecy organized an internal conference where an oncologist and cancer research expert gave a speech. Additionally, volunteers baked and sold crêpes to raise money for the fight against the disease. This brought in 1,500 Euro, which was donated to Les Drôles de Rames. This is an association of women suffering from breast cancer that aims to combat the disease by dragon boating on Lake Annecy: Regular physical activity can reduce the side effects of breast cancer treatment and lower the risk of relapse by 20 to 30%. In addition, a historic tower in Annecy was lit up in pink for a whole month.
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Employees from Busch Manufacturing UK organized an afternoon tea to raise funds. Source: Busch Group.
“We are more determined than ever to reach our goal that by 2050, everyone diagnosed with breast cancer will live and be supported to live well. We know that with your help, we will get there. So, on behalf of Breast Cancer Now and the Wear It Pink team, we want to say a huge thank you,” reads the letter of thanks from Breast Cancer Now.
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At Busch Brazil, a Wear It Pink Day was organized to encourage employees to schedule and attend screening appointments. Source: Busch Group.
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The Red Cross provided valuable information on early detection to employees of Busch Mexico. Source: Busch Group.
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The employees of Busch Norway organized a quiz about breast cancer. Source: Busch Group.
Through their commitment, Busch Group employees have not only highlighted the importance of timely prevention in their teams but have also proactively supported those affected.