Supporting this ambition is a clear focus on three pillars of the Health & Safety roadmap: workplace standards, management systems, and people. New technical standards are being introduced to ensure safe and consistent working conditions across sites worldwide. Management systems help drive continuous improvement, while leadership, employee participation, and everyday behaviors play a vital role in making safety a natural part of the company culture.
People at the heart of safety
The human element sits at the heart of the Busch Group's approach. After all, safety culture cannot be installed like a machine or implemented through a checklist. It grows when managers lead by example and when employees feel empowered to raise concerns and contribute their own ideas for improvement. Safety becomes strongest when it is woven naturally into daily work rather than treated as a separate responsibility.The Group is already taking important steps to create this common foundation. Five production sites are currently certified according to the internationally recognized ISO 45001 occupational health and safety standard, with four additional locations preparing for certification in 2027.
Learning and improving together
At the same time, progress is driven by transparency and learning. Across production sites worldwide, safety performance is monitored through a structured reporting process that shares key performance indicators, operational improvements, and best practices. These insights allow sites to learn from one another and identify opportunities for further improvement. Initiatives such as a global safety dashboard, regular EHS meetings, and a dedicated EHS communication channel are helping to strengthen this exchange of knowledge across the Group.What makes this approach particularly powerful is that it combines global alignment with local ownership. The best ideas often originate on the shop floor, where employees and managers work closest to daily operations. By sharing successful initiatives between sites, improvements made in one location can benefit colleagues around the world. This spirit of collaboration is helping to transform individual successes into group-wide progress.