An acoustic signal sounds. It’s time to go! The cyclist has a firm grip on the handlebars. She picks up speed, a ramp brings momentum, she accelerates again – and jumps with the bike. Courage and skill are essential when riding a BMX course. Children practicing this sport increase their confidence, motor skills and ability to concentrate. In addition, training enables them to make friends and develop social skills.
In 2019, the Crewe police launched a youth competence project to offer children and young people a hobby that supports their personal development. The activities, which take place in a boxing studio or on a BMX course, are free for the children participating in this project, offering them the opportunity to exercise.
The sponsorship from Busch GVT was awarded to the girls at an event on the Shanaze Reade BMX track. It covers the cost of renting equipment including bicycles, helmets and clothing for one year, as well as the fees for coaching. During this time, the girls will also participate in competitions.
“We believe women and girls should be supported in having a safe place to go where they develop skills and confidence, so we are really grateful for the sponsorship of three girls, allowing them to further pursue their love of BMX riding,” explains Police Officer Lizzie Jolley.
Three girls sponsored by Busch GVT with representatives of Busch GVT. Source: Pete Robinson.
Sponsorship of Girls’ BMX Sports
Busch GVT sponsors three young female BMX riders of the Cheshire Ghost Riders BMX Club. In doing so, the company is supporting the youth competence project organized by the police in Crewe – the town where the Busch UK production site is based.
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Cheshire Ghost Riders BMX Club with representatives of Busch GVT and Crewe police. Source: Pete Robinson
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Cheshire Ghost Riders BMX Club with representatives of Busch GVT and Crewe police. Source: Pete Robinson